Let’s face it, these huge corporations spend millions of advertising dollars to create brand awareness and attract their customers. Small businesses just cannot compete with their deep pockets. Which is why having a business website will save you money. You may think you can’t afford one, but you CAN’T afford to not have one. Though the cost of designing a business website can vary (contact us to learn more), once the site is up and running, maintaining a business website generally cost under $100 a month. When you consider the potential market you can capture with a well-designed website, it ends up being a cost-effective way to promote your business. And through SEO, you can drive customers to your website.
Strong search engine optimization is another cost-effective measure for your business website. Instead of spending money through dated advertising channels (magazines, billboards), it is more important now than ever to implement SEO strategies to your website. Leads will come pouring through into your inbox, you’ll create the brand awareness you wanted when you first sought out your business endeavor.
Generation smartphone has all the information they have ever wanted at the tip of their fingerprints (literally!). Today, your customers can google you, yelp you, Facebook you, etc. If they don’t see you as a credible company with a website and a social media presence, chances are they’ll go with someone else. Millennials and alike have a shorter attention span due to the influx of information coming their way, with a website, you only have a couple of seconds to make a lasting impression on them to keep them coming back and remember your business.
It’s awake when you’re sleeping, working out, or watching TV. A website is a living, breathing space that is always open. You will always be there for your customers because they can go to your website, see your content, and make an informed purchasing decision. Even if you have a physical location, are you open 24 hours, 7 days a week? Chances are you need your rest, mentally and physically. With a website, it’s your own personal manager that never sleeps or calls in sick.
Keep Your Customers Informed
Are you a Fitness Studio owner? Doctor? Restaurant-owner? With a website, you can put out newsletters, events, or publications to always keep your clients informed about your business and industry. If you’re an accountant, rather than individually informing each client about a tax-saving strategy, you can display it on your website for all your clients to absorb. It’s a no-brainer that a website will save you time and energy.
Having a website will save you and your employees time. You can display all information about your services, products, or menu, eliminating the process of informing each customer individually. Freeing up time for you to focus on the bigger picture will help you as a business owner. After all, isn’t the saying ‘time is money‘?
No website means you’re losing business. The opportunity for your customers to find you, find out who you are, what you offer, and if they want to spend money on your service is possible with a website. It will help you rank on Google, and allow customers to find you. 70% of U.S. households use the Internet when shopping locally for products and services. This makes for a compelling reason to why your business needs a website.